Verizon Reversed the Fee

The internet wins! Earlier I informed readers of this blog of a bit of a kerfuffle between Verizon and Remind 101. Remind is an app that uses data messaging and SMS messaging to keep students connected and informed. The kerfuffle started when Verizon decided that the thousands of teachers who were sending messages using Remind constituted spam.

Verizon leverages pricing for those entities it deems as sending spam. This must be a good revenue source for Verizon since each SMS message is estimated to only cost a fraction of a penny (1/1000 of a penny to 0.008 cents). Back in the day when we used to pay per text message the cell phone companies enjoyed a 6,500% to 7,314% profit margin.

Today’s fees might be more reasonable, but at the size and scale of remind any fee could be significantly disruptive.

Remind took to a full-on internet campaign complete with hastags #ReverseTheFee and #PutItInWriting. It worked. Verizon has announced their willingness to assist Remind and the agreement is now in writing.

We’re thrilled to share the news: Thanks to you, Verizon has informed us that they will #ReverseTheFee. As a result, we can continue to offer text notifications as part of the Remind service. There will be no service disruption for Verizon Wireless customers.

We’re grateful to Verizon for making a commitment to support accessible communication for all Remind users. You can read more here:

Thank you so much for your patience and support—this wouldn’t be possible without you.

The Remind team

Isn’t it great that we live in an age where an app like Remind exists and where a threat to its functionality can be restored by people banding together? I think so, and while I don’t often write about campaigns I felt it was OK to write about this one because it shows just how good things are because of our age of communication.

Thank you for participating in this grand experiment and keeping good programs moving forward.